The private-practice aims to boost the morale of residents in assisted living facilities.
Cherry Hill, NJ, May 13, 2020 – Last month, FOX Rehabilitation, Inc. (‘FOX’) pioneered a campaign to encourage children to send homemade letters and drawings to cheer up older adults who may be struggling with loneliness due to COVID-19 separation. Since the stay-at-home orders began, FOX is continuing its conscious effort to focus on spreading positivity, especially to older adults who may now be self-confining or restricted from outdoor access, communal areas, and familial visits.
"Now more than ever, professionals who are directly serving older adults are seeing first hand that social isolation can be a contributor to functional decline," says Jason Hazel, Chief Development Officer, "we're confident that when a Letter of Love is received, our accomplished caregivers will already have a resident in mind whose outlook will immediately benefit from its optimism and cheer."
"Instead of talking about what we can't do, we decided to take action on what we can do. And that's to connect with older adults in isolation via the mail," said Sarah Carothers, director, senior living partnerships. Sarah's 6-year-old daughter, Madelyn, contributed a "How to Draw a Fox" video segment that is currently circulating on the practice's social media.
The notion behind this campaign is that if FOX can brighten the spirits of even one resident who is struggling with the loneliness that comes with isolation, this will be a success. "Of course, brightening thousands would be pretty great, too" Sarah added with a smile.
Watch the Letters of Love video and/or contribute your own
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