News & Events

FOX Rehabilitation Curating its own Version of the 2020 Summer Olympics Spanning a Dozen Partnered Optimal Living Communities

Press Release
08/20/2020
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The month-long measurable competition will generate two lucky winners each week, with prizes, awards, and educational presentations for residents and staff. Cherry Hill, NJ, August 20, 2020 — Throughout the entirety of August, FOX Rehabilitation (FOX) will be collaborating with several of its partnered All American Assisted Living communities in NH, RI, NJ, and MA, as well as Bentley Commons in NH, to focus on re-establishing wellness routines that may have diminished due to COVID-19. Each week, the competition among residents and staff will be focusing on 1 of 4 rotating core pillars of wellbeing: strength, endurance, flexibility, and balance. Customized classes have been created to suit each communities needs by the FOX Optimal Living Directors, and videos highlight the event will be shared throughout the practices' active social media. "The health and safety of our residents have remained of the utmost importance to us as we navigate some difficult times in the senior living industry," said Liz Molitoris, VP of Sales and Marketing, Kaplan Development Group. "Our partnership with the FOX Optimal Living program and their employees has been a saving grace for the well being of our residents. Their wellness month has re-energized our communities and inspired staff and residents alike to get back into their daily exercise routine while putting a fun, competition-style contest in place. We have only seen our faith in the programs offered to our communities grow in such a difficult time." When asked for comments pertaining to FOX's perspective on the event, Director of Senior Living Partnerships, Irene Blumenthal, PT, MHA added: "We are thrilled to be offering this fun and interactive event across multiple states that encourage the residents and staff to compete in wellness-focused events. The spirit, enthusiasm, and energy are incredibly powerful to see as FOX and All American share a strong belief in proactive wellness." Facebook | Media